Ten Images for Ithaca 2010

Ten images for Ithaca is an international poster competition that started nine years ago. It began as a small local event but now Ten Images for Ithaca is one of the most important poster design competitions worldwide. Last week it was announced this year's theme, prizes and deadline:


Theme: Labels
1st prize 1000 €, 2nd prize 600 €, 3rd prize 500 €
Deadline: 21 May 2010

"A label is any kind of tag attached to something so as to identify the object or its content. Labeling means naming. It is human instinct to group things with what they are most similar and name them as a whole. We live in a world filled with labels antagonising each other to win our preference. There are labels associated with consumer products and fashion. People voluntarily label themselves in order to have a sense of belonging to a group, but there also labels that people use to categorize others stemming from feelings of racism and xenophobia, political and religious discrimination, etc. What is the role of these labels in your life? How can a label describe the world you live in? Can a label give the infinite set of experiences, beliefs and desires that summarise each human being? All of the above are just a few of the many ways one can approach this year’s competition theme “Labels”."

The ten best entries will be printed into banners with dimensions 200 x 60 cm and will be hung along Ithaca’s promenade for the entire summer of 2010. Their creators will have free accommodation in Ithaca on the weekend of the exhibition’s opening (July 2010).

More info here.
Poster design by the design shop.