29 September 2009

M for Melbourne

"The rebranding of the City of Melbourne is a great example of a well-constructed identity system. It is incredibly complex and simple at the same time, and gives the city a vibrant, design-forward mien that was lacking in the previous identity." With these lines Designisms (a blog about contemporary design) welcomes the new identity for the city of Melbourne designed by Landor Associates. I couldn't agree more.

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