Jason Grant questions the role of the designer on museums' and galleries' communication material. "The poster above, by Jan van Toorn for the Van Abbemuseum, is a museum exhibition promotion but it is also a bold critique. It manages to disclose the banalities of both the art market and of accepted visual communication processes. [...] Is there any reason why graphic design for museums and galleries shouldn’t be the measure of their exhibits? Can’t a poster, in its own way, be as good as what it’s promoting? Not the direct equivalent of a Picasso exactly, but at least as ambitious within its own field? How hard can it be to outshine a lot of contemporary art?"
Read the article at Design Observer.
1 July 2009
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