1 July 2009

Cultured Graphic Hygiene

Jason Grant questions the role of the designer on museums' and galleries' communication material. "The poster above, by Jan van Toorn for the Van Abbemuseum, is a museum exhibition promotion but it is also a bold critique. It manages to disclose the banalities of both the art market and of accepted visual communication processes. [...] Is there any reason why graphic design for museums and galleries shouldn’t be the measure of their exhibits? Can’t a poster, in its own way, be as good as what it’s promoting? Not the direct equivalent of a Picasso exactly, but at least as ambitious within its own field? How hard can it be to outshine a lot of contemporary art?"

Read the article at Design Observer.

No comments:

Post a Comment

There was an error in this gadget